What is MLM Attraction Marketing? And how does it work? One of the hottest concepts in network marketing in 2013 and beyond is attraction marketing. If you do an internet search, you will find tens of thousands of network marketing blogs all praising attraction marketing. Obviously, attraction marketing is a smart idea, IF you know what you are doing.
The Truth
Although the principles of MLM Attraction Marketing make sense, very few people achieve success and build a large sales organization using attraction marketing. It can be done, but most people don’t get the results they want with attraction marketing.
In my opinion, the reason this happens is that very few people can find creative ways to be different from everyone else. Most people follow the exact same approach as everyone else. What I mean by that is most people teach network marketing tips on their blog or website, but most people talk about the same subjects and ideas. Rather than be unique, they play it safe and copy everyone else. This creates an endless flood of competition and makes it harder to rank high in the search engines.
Tips for Success
To be successful with MLM Attraction Marketing, you must find ways to be different than your competition. Rather than talk about everything network marketing related, you should zero in your focus and become a guru about one specific topic or theme, within the network marketing industry. Several examples include:
• Online Lead Generation
• Prospecting
• Building Capture Page
• Selling Products
• Sponsoring Business Builders
• Newspaper Advertising
• Building Depth in an Organization
• Blogging
• And so Forth
Rather than having a blog that talks about everything, why not have a blog or website about a niche within the network marketing industry? I think this would help you achieve better results, in a shorter amount of time.
On the other hand, you could also focus on your company’s products, or the benefits of using the products. For instance, if your company sells weight loss products, you could start a weight loss blog. Or you could pick a smaller niche within the weight loss business, such as “natural weight loss” or “herbal weight loss.”
Common Mistakes and Problems
One common mistake using MLM Attraction Marketing is people who fake their success. Personally, I think it’s wrong to mislead your visitors about your success. Rather than coming across as a know it all, why not keep it real with people? In other words, you should be honest with your prospects and website visitors. Just be honest and genuine and follow the golden rule.
Another major problem with MLM Attraction Marketing is that most people don’t stick with it long enough to succeed. To really succeed, you need a written game-plan, a mentor, a willingness to work, and the ability to persevere. Even if you are good at what you do, it will probably take you several years to succeed with MLM Attraction Marketing. It definitely won’t happen overnight. I’ve been going at it full-time for almost four years and I am just now really starting to figure things out.
Final Thoughts
In conclusion, MLM Attraction Marketing is a great strategy to grow your network marketing business. Your key to success is to differentiate yourself from everyone else online and find creative ways to reach your target audience. The best way to do that is to pick a narrow niche within the MLM Industry and become an expert in that specific niche. Simply put, you must position yourself as an expert and attract others into your business.
What are your thoughts about MLM Attraction Marketing? What tips can you recommend? What mistakes do you think others should avoid? Leave a comment and let us know.
MLM Attraction Marketing 101 originally appeared on Online MLM Community on July 21, 2013.